Marketing, Advertising & Public Relations Resources

Databases

Business Insights: Essentials (Gale InfoTrac) Business and Company Resource Center is a fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

InfoTrac Communications and Mass Media Collection (Gale InfoTrac) A custom collection of more than 100 journals focused on all aspects of the communications field: key subjects covered include advertising and public relations, linguistics, and literature.

InfoTrac Newsstand (Gale InfoTrac) A collection of over 1,000 newspapers from the U.S. and around the world, including several Michigan newspapers. (365 day rolling file for the New York Times).