Tag Archives | George Griffin

Griffin, George, Maia Noniashvili, and Nino Enukidze. “Consumer Behavior in The Republic of Georgia regarding FMCG Products: The role of Russia in affecting Consumer Behavior after reaching DCFTA with EU countries.” Journal of Eastern European and Central Asian Research 2, no. 1 (2015).

Abstract: Until 2008, Russia was one of the major importers of Free Market Consumers Goods (FMCG) products from Georgia as well as a major exporter of FMCG products to Georgia. After conducting a large-scale aggression against Georgia in August, 2008; occupation of two territories in Georgia, ethnic cleansing of people in those territories; and giving recognition of independence to these two territories; Georgia terminated diplomatic relations with Russian Federation on September 2, 2008. After Russo-Georgian war in 2008 the amount of imported food products from Russia decreased. The aim of the research is to study Georgian consumer behavior; identify the factors which influence consumer behavior as a result of the Russo-Georgian War and The European Union Association Agreement; and to analyze the impact of the occupation of the Georgian territories had on trade relations with Russia.

Griffin, George, Maia Noniashvili, and Mikheil Batiashvili. “The Implementation and Results of the Use of Social Media in the Republic of Georgia.” Journal of Eastern European and Central Asian Research  1, no. 1 (2014): 8.

Abstract: The Republic of Georgia has begun a transition from old world economics to integrating social media and the Internet to provide a global presence for the country. Research shows that the Georgian people have significantly embraced social media as a means for conducting business and connecting with many countries on a global basis. Internet subscribers have continually increased in numbers; thus the numbers of social media participants has also increased. This paper addresses the history of Georgia, the current status of social media in Georgia, and the future for social media as it permeates the Georgian population. In order to maintain a robust economic recovery, Georgia citizens and businesses must continue to conduct business through social media pathways that will keep Georgia in the global market.