Griffin, George, Maia Noniashvili, and Nino Enukidze. “Consumer Behavior in The Republic of Georgia regarding FMCG Products: The role of Russia in affecting Consumer Behavior after reaching DCFTA with EU countries.” Journal of Eastern European and Central Asian Research 2, no. 1 (2015).
Abstract: Until 2008, Russia was one of the major importers of Free Market Consumers Goods (FMCG) products from Georgia as well as a major exporter of FMCG products to Georgia. After conducting a large-scale aggression against Georgia in August, 2008; occupation of two territories in Georgia, ethnic cleansing of people in those territories; and giving recognition of independence to these two territories; Georgia terminated diplomatic relations with Russian Federation on September 2, 2008. After Russo-Georgian war in 2008 the amount of imported food products from Russia decreased. The aim of the research is to study Georgian consumer behavior; identify the factors which influence consumer behavior as a result of the Russo-Georgian War and The European Union Association Agreement; and to analyze the impact of the occupation of the Georgian territories had on trade relations with Russia.
